Carlsberg Brewhouse
PROJECT DESCRIPTION
New Carlsberg Brewhouse is a proposal for the new global brandspace of Carlsberg Group. Designed to present the culture of today and tomorrow, New Carlsberg Brewhouse offers the public a unique place to experience real, authentic and modern expressions of the Carlsberg spirit – rooted in Copenhagen, open towards the world. Created as a contemporary culture and community house, presenting the best of Danish and international culture, sports and science. The essence of New Carlsberg Brewhouse is meeting user, seasonal and cultural demands and trends in dynamic and creative ways, in the spirit of Carlsberg.
PROJECT DATA
Project name
Carlsberg Brewhouse
Typology
Cultual, Commercial
Location
Carlsberg, Copenhagen, DK
Year
2012
Status
Competition entry, First prize, On-going
Size
7.500 m2
Client
Carlsberg Group
Collaborators
Arthesia, Loop Associates, UiWE, Niras
Design team
Sinus Lynge, Tue Hesselberg Foged, Gorka Calzada Medina, Matias Labarca Clausen, Agate Kalnpure, Filipe Paixao, Monica Capitanio, Andris Rubenis, Morten Vestberg Hansen, Monica Galiana, Jamie Ma Williams
Making Carlsberg Present
From fixed exhibition to event based experiences
Making Carlsberg Present
From one size fits all to customized experiences
Making Carlsberg Present
From fixed content to ever changing content
Transforming the Brewhouse
Heritage, + Industrial Spaces + Entrance Plaza Passage + Roofscape
Diverse spaces for diverse uses.
Dynamic content scenarios
Locally grounded, globally connected.
